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Krazy Trompos Rebrand

As a assignment in college, we were tasked with finding a local restaurant and updating the structure of their website. After picking Krazy Trompos, I noticed that they were just weeks away from opening their first storefront and came up with the idea for a rebrand to match.

My goal was to make the brand more approachable and recognizable as it was difficult for some to interpret what their logo mark was. While it is intended to look like beef shawarma, whenever I asked people what they thought it was they would immediately say "a carrot." I thought making a crazy looking trompos would give them a specific element to base their branding on.

Graphic Design, Branding, and Creative Direction

ROLE

October 2021

DATE

Conceptual

TYPE

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